Journal – The Soft Circle Stories

“Are you creating a collectable?" or "Opting for an exclusivity?”.

“Are you creating a collectable?" or "Opting for an exclusivity?”. I keep getting this questions. Indeed, each piece from The Soft is part of a small, signed edition. Thirty per model of a jumper, ...

Color vs. Cashmere Longevity. What I learned on the workshop floors ?

When I started building “one good jumper”, I knew colour mattered. What I didn’t realise was how much it affects longevity, softness and all over experience. So I keep asking textile engineers and ...

What your jumper finishing details tell to you (and others) ?

Details matter. Just like in a board meeting presentation, one overlooked detail can change everything. In knitwear, a single element of collar finishing can cut the life expectancy of a jumper in ...

Navy and beige. The most wanted by you.

Today we have finished the first jumpers in the colors you said you need! My biggest fear is contributing to the mountains of unwanted textiles. I sincerely thank all of you for voting for the colo...

Why Our Newborn Cashmere Sets Start with Safety, Not Color

As we prepare to launch our newborn cashmere sets, my compliance background has taken me deep into the hidden world of textile safety. And the surprising risks few talk about in fashion.