“Are you creating a collectable?" or "Opting for an exclusivity?”.

“Are you creating a collectable?" or "Opting for an exclusivity?”. I keep getting this questions.

Indeed, each piece from The Soft is part of a small, signed edition. Thirty per model of a jumper, 15 per colour of scarf. All marked Sept–Oct 2025 XX /30 or XX/15 made for [your name].

The numbering was never about exclusivity, but about accountability, mental hygiene in the world of noise and a discipline. Of making well what is needed, has value, will last, and, all over, has Bona Fide in It.

You place your order, and we make it for you. With just a few extras for Christmas panic shoppers and forgotten birthdays. :)

Here’s my take: these aren’t commodities or an artificially created scarcity items. They’re are act of a joined creation: yours, mine, of the artisans. Made by people who connect their identity to their craft, and by you, who chose the colour, the model, and decided to wait for something made especially for you.

Best, Nara.