Our Pricing Strategy
We own relationships with makers and producers, skip middle men, keep fair price for craftsmanship.
We sell directly to you. Each piece is priced at a transparent 2–2.5× cost basis (compared to the 6–7× margins typical in luxury). This covers our salaries, R&D, administration, maintenance, and marketing without hidden mark-ups.
Example: What It costs to produce this jumper? (Made in Italy)
Our price: CHF 340
(based on a transparent 2.25× multiplier)
Traditional luxury retail: CHF 640+
(based on a 6–7× markup and heavy marketing spend)
| Item | Cost |
|---|---|
|
Average yarn cost per jumper (approx. 350 gr) |
CHF 51 |
|
Craft (Italy, fair wages, family-owned workshop) |
CHF 85 |
|
Transportation fees & logistics |
CHF 8 |
|
Administration |
CHF 6 |
|
= CHF 150 total production cost |
|
Why it works for us
Lean team
Small, efficient, and automated wherever possible.
No discounts, no seasons
We produce only what is needed, with timeless relevance.
Direct relationships
We work directly with producers and makers, avoiding intermediary mark-ups.
Targeted marketing
We aim to cater people who truly appreciates craftsmanship and dont chase fashion or seasons. This makes our communication lean and focused.
