Good takes time.
We spent a year (and all our weekends and holidays) exploring the world of the finest yarns, seeking out the best-producing families, testing extensively, and discovering the perfect balance of quality built to last.
Crafted with You, Made to Last.
We’ve chosen to create every piece in collaboration with our future customers, because you know best how your favourite jumper should look. We’re committed to crafting lasting garments designed to serve you for years to come
Its about families & ethical sourcing.
The Soft is a family-founded independent brand, working with family-owned knitting ateliers. We have committed to buy only traceable yarn, provenance of which we can check and understand. We believe true quality grows from trust, tradition, and lasting relationships.