The Soft

“Are you creating a collectable?" or "Opting for an exclusivity?”.

“Are you creating a collectable?" or "Opting for an exclusivity?”. I keep getting this questions. Indeed, each piece from The Soft is part of a small, signed edition. Thirty per model of a jumper, ...

Color vs. Cashmere Longevity. What I learned on the workshop floors ?

When I started building “one good jumper”, I knew colour mattered. What I didn’t realise was how much it affects longevity, softness and all over experience. So I keep asking textile engineers and ...

What your jumper finishing details tell to you (and others) ?

Details matter. Just like in a board meeting presentation, one overlooked detail can change everything. In knitwear, a single element of collar finishing can cut the life expectancy of a jumper in ...